Selected marketing creatives
Cross-persona product explainer
Faced with a rapidly expanding suite of highly technical products, I was tasked with distilling that complexity into a short, universally understandable visual that could make Hive's overall platform value proposition instantly clear to all audiences (including non-technical personas).
To this day, this visual remains the single most utilized marketing asset in contexts that range from POCs to motion loops at physical events.
In the slideshow below, Hive Streaming CEO Niklas Hagen uses the product explainer as a backdrop when speaking at international workplace experience conference.
Campaign ads for LinkedIn
A selection of ads developed for targeted ABM campaigns during 2022-2025, featuring Hive's network optimization and employee video experience analytics products (targeting personas within IT & Infrastructure, Digital Workplace, and HR).
Lightweight product promos
Scriptwriter for micro-ads promoting new behavioral analytics product measuring employee attention levels during internal live webcasts.