ArrivalGuides Tone of Voice & Style Guidelines
Author of Editorial Style Guidelines establishing tone of voice, style, and content of all B2C and B2B communications
31st May 2020
Marketing Campaign Report: New Orleans
Report on key KPIs for campaign produced for Brand USA, where I was in charge of the concept and content creation
31st May 2020
Marketing Campaign Report: Blekinge
Report on key KPIs for campaign produced for Visit Blekinge, where I was in charge of the concept and content creation
14th May 2020
Campaign Landing Page Copy
Part of a complete digital marketing campaign produced for Visit Blekinge
14th May 2020
B2C Campaign Email: It's Carnival Season
New Orleans celebrates Mardi Gras with due pomp: after all, it’s not too far from here that the tradition first started in America. Expect two weeks of non-stop festivities with boisterous parades, masquerade balls, and night-long parties along Bourbon Street.
14th May 2020
B2C Campaign Email: International Women's Day
Portraits of Frida Kahlo sporting her unmistakable brow may have made their way from museum walls onto tote bags recently, but the allure of this feminist icon only seems to build.
14th May 2020
B2C Campaign Email: Dreaming of Future Adventures
Granted, now isn't the best time to travel. But why not let our minds wander to future adventures? And while international travel may be a ways away, take this opportunity to explore what's right in front of you.
14th May 2020
B2C Campaign Email: Best Road Trips across the Globe
“Chappies” might be too gentle a nickname for a drive as daring as this one, but making the trip along Chapman’s Peak head-spinning mountainside is certainly worth the occasional white knuckles.
Lonely Planet Content Licensing
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3rd April 2020
Case Study: XL Airways In-flight Entertainment
Author of destination content supplied for XL Airways in-flight entertainment systems
Lonely Planet Content Licensing
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9th April 2020
Case Study: House of Travel
Author of content produced for House of Travel mobile app
Lonely Planet Content Licensing
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14th April 2020
Case Study: Minoan Lines
Author of content supplied for Minoan Lines mobile app
Lonely Planet Content Licensing
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15th April 2020
Case Study: eDreams
Author of content produced for eDreams ODIGEO, a leading online travel group worldwide
Lonely Planet Content Licensing
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16th April 2020
Case Study: Webjet
Author of content supplied to Webjet, the largest travel agency in Australia and New Zealand
Lonely Planet Content Licensing
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16th April 2020
Case Study: Aer Lingus
Author of content produced for Aer Lingus airline
15th May 2020
Content Implementation Example: AAA
Author of destination content supplied to AAA and AAA Canada via ArrivalGuides web widget
15th May 2020
Website Copy: Visit Blekinge Campaign
Author of pre-translation English copy for campaign landing page
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