I am a writer and editor with a passion for compelling storytelling, a keen eye for quality and a knack for informative and engaging communication. In my most recent role at Lonely Planet/ArrivalGuides, I've been in charge of a database spanning 600+ destination guides, overseeing all stages of the production cycle from strategy to publication, and have been involved in a broad spectrum of digital marketing initiatives. Over the past few years, I have produced copy for clients including Visa and AAA, and written pieces for news.com.au, Brand USA, and multiple tourism boards worldwide.